INNOVATIVE SHARK AWARDS

The ETBrandEquity.com Shark Awards are intended to highlight these abilities, which led to exceptional marketing work across industries over the course of the previous year by specialists who are experts in their fields.

The ETBrandEquity.com Shark Awards was held at the luxurious TAJ, with a total of 34 gold, 43 silver, 26 bronze and one silver recognition metals were given to the best entries across digital, media, marketing, and advertising industries.

The awards are based on the rigorous and careful examination of campaigns by marketing professionals, who will judge submissions based on factors including Impact, Originality & Creativity of Idea, Strategy Implementation, Message Alignment with TG, and Objective & Challenges. The competition will be fierce, it goes without saying. After all, not everyone is cut out to be a true marketer.

The major corporate award winners are as below –

Tata Tata Technologies got a gold medal in the B2B category. In the categories of Branded Content and Influencer Marketing Campaign, Ultratech and Mindshare India each took home two gold medals.

UltraTech Cement Limited, India’s largest cement and ready mix concrete (RMC) firm, took home two Gold prizes across categories. The campaigns #BaatGharKi and Influencer Marketing Campaign Yashaasvi Pradhaan won the two Gold awards.

The Shark Awards are intended to honour the talents of marketing professionals who, over the course of the previous year, created outstanding marketing efforts in a variety of industries. The only cement business to receive these accolades is UltraTech Limited.

With the Shark honours, UltraTech has won 13 honours in the current fiscal year for marketing, bringing its total number of accolades in all categories during the previous two fiscal years (FY22 and FY23) to over 130.

Variety of 25 categories and 500 entries from all throughout the country were submitted for the Shark Awards this year. This year’s awards categories cover a variety of industries, including technology, FMCG, media, financial services, etc. It recognized work that stood out, had a substantial impact on business, and is among the most avant-garde and imaginative bodies of marketing work. An professional group of judges, made up of veterans of the marketing industry, evaluated the winning entries. A jury board made up of the MDs, CEOs, and business heads of 18 top companies/businesses selected the ultimate winners.

This year’s awards categories cover a variety of industries, including technology, FMCG, media, financial services, etc. It recognized work that stood out, had a substantial impact on business, and is among the most avant-garde and imaginative bodies of marketing work. A professional group of judges, made up of veterans of the marketing industry, evaluated the winning entries. A jury board made up of the MDs, CEOs, and business heads of 18 top companies/businesses selected the ultimate winners.

Coca-Cola and EssenceMediacom’s “Milke hi manegi Diwali” campaign won first place in the Influencer Marketing Campaign category, joining Ultratech.

For its effective outdoor advertising campaign during Durga Puja, Dabur India was recognized and honored at the renowned ET Brand Equity Shark Awards 2023, the proud winners of the highly coveted ET Brand Equity Shark Bronze Awards 2023 for Best Use of Outdoor Advertising in the East region. This honour was given to Team Karukrit, a local advertising agency, for their effective Durga Puja outdoor campaign that featured the Dabur Red AB LED Tunnel.

Expressing his gratitude, Mr.Subhodeep Roy, Business Head-East, Dabur India, said, “We are honored to receive this esteemed award. Our Dabur Red Toothpaste brand’s success in the Use of Outdoor Advertising category is a result of our dedicated team’s efforts and the collaboration with our regional agency Karukrit. At Dabur, our motivation has always been to surpass our latest work. Our vision was to create a special consumer-centric campaign associating our brand creatively with the audience.”

Britannia received the most honors in the campaign awards segment, taking home six gold medals in the categories of product launch campaigns, re-launch campaigns, content marketing campaigns, integrated marketing campaigns, regional campaigns, and product designing and packaging.

Swiggy’s Sneha Elizabeth John won “Marketer of the Year” in the Special Awards, while Azmat Habibulla of South Indian Bank received a Special Jury Recognition.